5 Reasons To Use A Digital Asset Management (DAM) System For ...

As an entrepreneur, running a business is no easy feat. There are many moving parts, such as inventory, order details, shipping, and marketing campaigns. And in the midst of that, you also have to consider your digital assets.

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Your digital assets are everything, and managing them can be challenging. You must keep track of product information, website files, analytics, customer data, and marketing collateral. And if you’re not careful, it can quickly become overwhelming, causing you to lose track of critical assets or even mishandle them. That’s where a digital asset management system comes in.

A DAM system is a centralized repository for all your digital assets. It’s like a ‘digital filing cabinet’ for your e-commerce business, where you can store, organize, and manage all your digital files in one place. This technology is one of the alternatives to the traditional way of managing digital assets, often through a patchwork of spreadsheets, file folders, and attachments.

So, why should you consider using a DAM system for your e-commerce business? Here are five reasons:

1. Eliminates Duplicate Files

As mentioned, your business deals with a lot of digital assets. It’s not unusual for companies to duplicate or triplicate files. This happens when departments or employees create or save copies of an asset using different naming conventions in various locations.

For example, you may have a product image saved as ‘Product1.jpg’ in one location and ‘image001.jpg’ in another. This scenario creates a lot of confusion, leading to inefficiencies and errors. Or, you may have an old version of a file that’s no longer needed but is still taking up valuable space on your server.

A digital asset management system can help you eliminate redundant files by automatically detecting and consolidating similar or identical assets into a single record. This innovative technology allows you to delete files or keep them as backups. You can also set up rules and guidelines on how files should be named and stored so that everyone in your organization is on the same page. This way, you can be confident that you’re only dealing with one file version and that it’s the most updated one.

2. Streamlines Access To Assets

Looking for files can be daunting and time-consuming when digital assets are scattered across different departments or locations. This is a common problem many organizations face, leading to frustration and wasted time. A DAM system can take away this burden.

This technology has a searchable database that makes it easy to find the files you need. You can search for assets using various criteria such as keywords, file types, or custom metadata. For example, you can quickly locate all the product images tagged with a particular label. Or, you can find all the video files uploaded in the past weeks or months. This feature is a huge time-saver, particularly when you need to find assets in a hurry.

3. Boosts And Strengthens Security

It’s no secret that e-commerce companies deal with sensitive customer data. From credit card information to addresses and contact details, this data must be safeguarded against security threats. After all, a robust security system at your disposal can significantly impact your e-commerce business’s success. Using DAM technology is one of the best solutions to secure your sensitive data.

This system includes security features that protect your assets from any malicious activity. You can set up user permissions so only authorized team members can access particular files. For instance, you may want to give your marketing team access to your product images but not your customer data. Or, you may want to allow your accounting department to view your financial documents but not your website files. This level of control ensures that only the right team has access to the assets they need, preventing unauthorized access or misuse of company assets.

You can also encrypt files for an added layer of security. And if you’re handling high-value assets, a ‘zero-knowledge’ DAM system is an option worth considering. This system ensures that only you can access your files; not even the software company can view or decrypt them.

However, even the best security system is only as good as your security protocol. So, it’s crucial to have a comprehensive backup plan to protect your e-commerce business from any potential threats. DAM technology can provide an automated backup solution. It has a built-in disaster recovery feature that makes it easy to restore lost or corrupted files. With this, you can have peace of mind knowing that your assets are safe and can be recovered quickly in case of a data breach.

4. Improves Brand Consistency

Maintaining brand consistency is essential for any business, especially e-commerce companies. This is because your brand is what sets you apart and makes you recognizable to your customers. And if your brand isn’t consistent, it may affect your reputation and cost you sales.

Implementing DAM technology can help you maintain brand consistency across all channels, providing a central repository for your brand assets. This includes your logo, color palette, fonts, and other visual elements. And because all your assets are stored and organized in one location, it’s easy to trace and monitor each file and ensure that it’s being used correctly.

Moreover, the DAM system also has a built-in branding tool that lets you add watermarks or logos to your files. This method is an excellent way to deter copyright infringement and unauthorized use of your digital assets. Plus, you can use the system’s file versioning feature to track changes made to your assets over time. This allows you to revert quickly to a previous version if needed. As a result, you can be sure that your assets are always up-to-date and in line with your brand guidelines.

5. Facilitates Team Collaboration

If your e-commerce business has a team of creatives working on marketing campaigns or product development, then you know how important it is to facilitate team collaboration. After all, effective communication is essential for meeting deadlines and ensuring the high quality of your products and services.

A digital asset management system makes it easy for team members to share assets and ideas. For example, your marketing team can create a ‘project folder’ that contains all the assets they need for an upcoming campaign. Then, they can invite other team members to view or edit the files. Everyone is on the same page and can easily access the files they need.

The system also enables you to leave comments or feedback on specific assets. This approach is an excellent way to provide constructive criticism or acknowledgment for a job well-done. Plus, it can help avoid misunderstandings and miscommunication among team members. After all, effective communication can improve efficiency and productivity.

Conclusion

Undoubtedly, a digital asset management system offers many benefits for e-commerce businesses. From simplifying file management and enhancing security to boosting brand identity and improving collaboration, this powerful tool can be your assistant in driving growth and success.

Now that you know all the reasons to use a DAM system, it’s time to evaluate whether this technology is the right fit for your business. If so, consider investing in a high-quality digital asset management system and choose one that meets your needs. You may be surprised how this cutting-edge solution can take your e-commerce business to the next level.

Quite simply, if you have a digital asset lurking anywhere in your manufacturing business, you should have a digital asset management system, or DAM. Well, perhaps you’d get away with not having a DAM if you only had a single digital asset. In reality, you’re more likely to have tens or hundreds of thousands of digital assets, even millions. Today, it’s more important than ever to keep them under control.

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As a manufacturer, unlike say a publishing house or even retailer, you may wonder why managing digital assets is important. After all, you’re in the business of building products and focused on precision engineering or quality materials. But digital assets form a vital part of your business all the way from raw materials to the retailer’s shopfloor and even onwards into the customer’s pocket, home or business.

Why should you use a manufacturing DAM?

Strong digital assets bring you closer to your customer

From wholesale catalogs to branding materials, specification sheets and user manuals, there is already a lot of content to deal with. But increasingly, manufacturers are developing closer relationships with their end consumers. This is vital to maintain customer loyalty and improve customer experience, all of which contributes to competitive advantage in today’s crowded marketplaces. Building those closer relationships mean communication, communication means content and content means assets. And because we’re all online and on mobile, those assets are primarily digital.

Similarly, with an increased focus on ESG – Environmental, Social and Governance – issues, consumers are more likely than ever to want to delve into the history and provenance of their products. Digital assets that cover the sustainable credentials of your product’s raw materials and manufacture, the ethics behind its sourcing and traceability are all essential and increasingly required to be a matter of public record.

Time for better asset organization

Unless you launched your business in the last few years, it’s highly likely the way you manage your growing asset library has grown organically, some might even say ad hoc. Processes that were initially fit for purpose – exchanging assets over , storing files on desktops, then servers, possibly even Dropbox or Google Drive – are starting to fall over. Assets can’t be found, they get duplicated – at extra cost, the wrong people start using and changing them meaning time-consuming repairs, mistakes are made, approvals not secured and in the worst-case scenario, the wrong information makes it to the end user.

A DAM solves for all of this – and more.

Did you know?

Maintaining control over your assets is vital. In , Burger King launched a mobile campaign featuring a video that was designed to trigger Google Home devices. The concept was simple enough. By accessing the company’s digital assets, notably its Wikipedia page, a request “OK Google, what is the Whopper burger” should have brought up complementary information to the 15 second ad.

Instead, the internet did what the internet does and the company’s Wikipedia site was hacked, replacing mouthwatering ingredients with “The Whopper is a burger, consisting of a flame-grilled patty made with 100% medium-sized child with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, cyanide, pickles, ketchup, and mayonnaise, served on a sesame-seed bun.”

With DAM for manufacturers keeping close control over individual assets as well as the contextual links between them, it’s possible to avoid this sort of situation.

To this day, a search for “burger king cyanide” brings up nearly three million results.

Source: Gizmodo

1. Organize your assets with Metadata

The world moves fast. You need to be able to find your assets quickly and accurately. When every asset is uniquely categorized with metadata, it makes your database easy to search. The metadata also creates contextual links between assets so you can create rich, relevant content. Anything from troubleshooting guides to complementary products, accessories and branding collateral can be linked to make both trade and consumer communications fast and crystal clear.

2. Create more effective workflows

Content is not a manufacturer’s main business. Inevitably, there will be many more employees coming into contact with digital assets than those with the expertise or the authority to make significant changes. With automatically-set levels of access and clear workflows, anyone who needs to interact with an asset can do so, within the permitted guardrails, and can have a clear view of what is required of their task.

Did you know?

BSH Hausgeräte GmbH (BSH) is a leading manufacturer of electrical and white goods, as well as a retailer of well-known brands such as Bosch and Siemens. A global business with more than 3,000 users around the world, the company has to manage more than 11 million assets. The DAM system has to be intuitive enough for people to use with minimal training and intervention, while keeping content secure and workflows on track. It also has to be ready for any changes that are likely to happen in the industry. censhare’s DAM was implemented with 150 stakeholder workshops to make sure users get the full benefit of the system.

“We needed a completely new, integrated, and comfortable to use content management system which is fast and ready for future needs, as well as flexible and meeting the requirements of the digital world.”

Daniel Correns

Senior Project Manager, BSH

3. Ensure brand consistency and legality

Manufacturing is in the business of innovation. That means products are constantly being refreshed, reiterated and reborn. To make sure that all the digital assets remain current, a DAM catalogs items not only by what they are, but by their expiry date. Whether it’s image licenses that are only live for a certain period, or instruction manuals that have been superseded, it’s vital that a product’s corresponding assets should stay up to date and not hold up the release process.

4. Automate processes for employee satisfaction

With a huge volume of assets, some extremely meticulous in nature (such as product specifications), employees can get bogged down in asset management and processing themselves. Too much time is wasted on rote tasks such as filing assets, chasing up images or information and pushing items through approvals processes. Instead, by automating things such as asset tagging, asset distribution, approvals and even production workflows, employees can engage in more stimulating, higher value tasks that demonstrate creativity and push the business forward.

5. Personalize at scale

As content is increasingly becoming part of the physical product experience, so too it offers manufacturers another way of personalizing their offering, without the expense of having to change tangible attributes and produce small batches. Through personalized digital assets, such as welcome packs, suggestions for use, complimentary products, extra training or advice, manufacturers can enhance their customer experience using the assets at hand.

Censhare helps transform the way a manufacturer operates and, with its DAM for manufacturers, helps them reap all the benefits of a digital age.

Gain the upper hand with DAM for manufacturers today

Manufacturing success is as much about the experience as it is about any physical item. The quality of your content is at the heart of delivering that experience. Today’s manufacturer has to be switched on to consumer needs, and agile enough to respond to them quickly and effectively.

To achieve this, manufacturers need the help of a robust digital asset management resource. Using a DAM means your teams have everything they need to create lasting customer relationships while innovating with an eye on the future.

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